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VAT, Sales Tax and Customs Charges

The change in VAT rate from 17.5% to 15% has been applied and is now reflected in our retail prices.

Your saving will be deducted at checkout and applies to all products on site (where VAT applies) and also to delivery charges. Baby and the majority of Kidswear products are VAT free. Where VAT is applicable to Kidswear and Kids’ accessories the discount will be applied.

Individual products prices do not show the VAT reduction. Your saving will be applied at on the checkout and basket pages.

Please note – all promotional discounts incorporate the VAT reduction.

For any customer purchasing adult clothing and souvenirs inside Europe, VAT is included at the standard UK rate of 15%. Childs clothing is exempt from VAT in the UK is therefore charged at 0% thus no tax is added in the price quoted by Aston Villa Direct.

For any customers purchasing outside the European Union, all purchasers are exempt of UK VAT and the Aston Villa Direct do not charge VAT. Products are shown inclusive of VAT, but this will be recalculated when you purchase your goods.

Any customs or import are levied once the package reaches its destination country. additional charges for customs clearance must be borne by the recipient. we have no control over these charges and cannot predict what they may be. customs policies vary widely from country to country; you may want to contact your local customs office for further information.

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