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Registering with Aston Villa Direct

To help our customers with their shopping experiences we have developed the 'My Profile' section. This enables our registered users and past customers to enjoy a quick and easy shopping experience, and an exclusive range of features and benefits. However, you do not have to register with us if you only wish to browse the store, or add things to your basket - only if you decide to buy. When you purchase an item for the first time, your profile will be set up for you automatically.

Registering - When you first order a product from us, a profile is created from the information that you volunteer. This includes obvious details such as your home/billing address and your name. A more detailed list of the information that we store is listed below together with the reason that we ask for it.

Your name, and surname - Please complete these fields with the details as requested.

Preferred Greeting - Complete with your preferred contact name or nickname. E.g. your first name might be James, but you preferred to be called by you nickname 'Jimmy'.

Address - We cannot deliver items without an address! Please complete your home address here. To make it easier, you can build your own address book with us, so when you come to place an order you do not have to use the address you have given here - your address book can hold as many addresses as you wish!

Your telephone and mobile telephone numbers - We require these so we can quickly contact you in the event of a query with any orders you make - or even to notify you of being a winner in our competitions! This number will not be passed on to any third party and we will only contact you if we really need to. These are optional - you do not have to leave them if you do not wish to do so.

E-mail address - This is important as it is used to log you in to the website. Please complete this field carefully checking it is correct. We can also keep you updated with special offers and news about the our website with this address.

Password -You will also be prompted to create a password, this should be between six and 12 characters and something you can easily remember, but that is not too obvious! It is recommended you make your password a mixture of letters and numbers for security purposes. Your password is case sensitive - this means the system will accept leisure, but not LEISURE or leiSURE as the same entry.

Repeat Visitors - Once you have purchased from us, every subsequent visit will mean personalised recommendation on certain items, relative to the products YOU like. We will welcome you by name to our store and hopefully give you a personalised service that is second to none. You will also notice that once you have logged in to the store, as long as you don't want to change any details, we will prompt you with your delivery address thus saving you time and effort. With regard to security you will still have to confirm a Credit Card number for payment, thus your account is secure and only you will be able to place orders.

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